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Innovate SEO courses are aimed at developers and marketing executives looking to improve their website search engine ranking within organic search engine results pages (google, yahoo, bing etc.).
Our certified SEO courses provide a thorough in-depth explanation of the latest SEO techniques, SEO analysis, strategy development, competitor analysis, indexing, page by page optimisation, link building and exploring case studies and past campaigns.
Full day intensive course, covering subjects outlined below. Lunch and refreshments will be provided.
- What is Search Engine Marketing?
- Digital Marketing
- SEO versus PPC
- Why SEO?
- Whats The ROI?
- SEO Strategy Planning
- Key search ranking factors
- Competivity Index
- Selecting key phrases
- Competitor analysis tools
- Web analytics
- Search engine indexing
- Search engine algorithms
- Optimising your page content and metadata
- Good vs Bad SEO techniques
- Staying ahead of the game
- Google Places
- Case studies of poor SEO
- Case Studies of Good SEO campaigns
- On-page optimisation
- White Hat Techniques
- Best practices in design and coding
- Link building
- Google Principles
- Different Link building techniques
- How would I know if my SEO team are working?
- Structured approaches to running SEO campaigns
- How much should SEO cost?
- SEO moving forward
- Outsourcing your SEO campaign
Please contact us to book.